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Get your free AEO report
in about 10 minutes.
See how answer engines describe your brand today, and where the openings are to outpace the competition.
Get insights into
- AI Visibility
- Source Citations
- Brand Sentiment
- Content AEO
- Competitor Gaps
- Prompt Coverage
ChatGPT
Google AI OverviewsSearch has moved
AI platforms are becoming the new search engines. Make sure you’re the brand they recommend.
Everything you need to win in AI search.
Track, analyse and optimise how ChatGPT, Claude, Gemini and Perplexity describe your brand, in one system.
Prompt tracking
Track the prompts real buyers use, and see when the answer names you.
What is the best expense tool for a startup? Something simple that syncs with QuickBooks.
For a small team, Ledgerly or Ramp are the usual picks. Ledgerly syncs two-way with QuickBooks on day one.
Citation analysis
Understand which sources drive visibility, and what content gets recommended.
- Listicles (23%) missing
- Blog posts (12%) mentioned
- Product pages (42%)
- Review sites (9%) missing
Agent analytics
See in real time when AI crawlers read your pages, and which ones get cited.
ChatGPT/blog/seo-teardownCited
Claude/docs/api
Perplexity/pricingCited
Gemini/featuresCitedChatGPT/blog/ai-searchAI Overviews/docs/getting-startedCitedContent agent
Agents that draft from real citation data, so the page is written to be cited.
Scrape ledgerly.com✓Read AI answers✓AI visibility
Monitor visibility, sentiment and share of voice across every engine.
Real-time tracking
Connect your edge and watch answer-engine traffic as it happens.
CloudflareRead agent requests at the edgeLive
VercelTrack crawler hits per routeLive
FastlyRoute answer-engine traffic+
AkamaiStream edge logs to Prefer+AI conversations in our dataset.
Know what AI says. Change what it says.
See how the engines describe you and your rivals, get the highest-impact fix ranked and evidenced, then let an agent ship it, and measure the lift.
Action Center
Every action scored by impact, backed by the evidence that found it, executed by an agent, then measured.
Learn moreSorted by expected impact
Allow GPTBot & PerplexityBot in robots.txt
Both crawlers are disallowed from /pricing and /product/*, twelve money pages are invisible to the engines that read them.
ChatGPTPerplexityUnblocks 12 URLs. Near-certain lift once re-crawled.
- 1Review the robots.txt diff
- 2Ship the change
- 3Ping crawlers to re-fetch
Visibility Score by Persona
Competitors
Track every rival in your category, what AI says about them, where they beat you, and what to take from it.
Learn moreExpense management · cited share
AI describes Ramp as the default corporate card for fast-growing startups, strong on automation, rewards and speed of setup.
Where they beat you
What carries them
Their own /vs pages do the work, 14 citations from one page template.
✓Query Fanout Estimator
✓Write FAQs
✓End
1. What are Prefer Agents?Prefer Agents are automated content workers that build AI-optimized pages in minutes using drag-and-drop steps, pre-built templates, and deep research.
2. How do Agents create AI-ready content?Agents analyze citations, run deep research across answer engines, and architect content designed to be cited by ChatGPT, Gemini, Claude, and Perplexity.
Agent Analytics
Track how your site is interpreted and crawled by ChatGPT, Gemini, Claude, Perplexity, and more.
Learn moreCreate what's missing. Optimise the rest.
Prefer finds the prompts you have no page for, writes them, and keeps what you own fresh.
Content Gap
Every prompt your buyers ask, scored against your indexed pages, the holes are obvious before a competitor fills them.
Prompt coverage
142 of 302
Indexed pages
86 of 127
Cited by models
33 pages
Optimise Content
Pages you already own, ranked by how much a refresh would lift citations.
Create Content
Prompt gaps with no owned page yet, the fastest first-party wins.
The scoring rail
Score, questions, outline and meta sit beside the editor while you write.
Content agents
Generation and optimization agents run the loop on schedule.
It works with your tools.
Publish, measure and get alerts in the apps your team already opens every day.
Publish
Send finished pages, FAQs and schema right into your CMS. No copy and paste.
Measure
See your AI results next to the numbers you already check every week.
Automate
Get a nudge in Slack when something changes, and briefs where your team works.
Hear it from the teams
already in the answer.
Finally, a number for AI
We could always feel that ChatGPT was sending buyers somewhere else. Prefer gave us the actual share, per engine, per prompt.
From invisible to cited
Six weeks of following the gap list and we're named in three of the five prompts our category actually asks.
It replaced three spreadsheets
Prompt tracking, citation logs, competitor share, all of it lived in tabs nobody trusted. Now it's one report the whole team reads.
Our CMO opens it first
It's the Monday number now. Visibility, sentiment, who moved, before anyone asks about traffic.
The gap list is the product
Every week it tells us the four pages worth refreshing and roughly what the lift will be. We just work the queue.
Answers changed within a month
We rewrote the comparison pages Prefer flagged. Claude and Perplexity both started recommending us by name.
Frequently asked questions about AI visibility.
What is Prefer?
Prefer is an answer engine optimisation (AEO) platform that shows how AI assistants describe your brand and helps you improve it. It tracks the prompts buyers ask, records which sources each engine cites, scores your visibility, and drafts the content changes needed to get recommended.
What is answer engine optimisation (AEO)?
Answer engine optimisation is the practice of getting a brand named, cited and recommended inside AI-generated answers. Where SEO competes for a position in a list of links, AEO competes for a mention in the single answer an assistant gives, which means optimising the sources those assistants read rather than the ranking of a page.
How is AEO different from SEO?
SEO optimises for ranked links on a results page; AEO optimises for being the answer itself. The signals differ too: AI engines lean on citable, well-structured sources such as documentation, comparison pages, listicles and review sites, so a page that ranks well can still be invisible in AI answers, and vice versa.
Which AI engines does Prefer track?
Prefer tracks ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Grok and Google AI Overviews. Each engine is monitored separately, because the same prompt often produces a different answer and a different set of citations on each one.
How does Prefer measure AI visibility?
Prefer runs your tracked prompts against every engine on a schedule and scores three things: how often your brand is mentioned, the share of voice you hold against named competitors, and the sentiment of each mention. Every score links back to the exact answer and the sources it cited, so the number is always auditable.
How long does it take to see results?
The first Prefer report takes about ten minutes to generate. Measurable movement in AI answers usually appears two to six weeks after the recommended content changes ship, because each engine has to re-crawl the source and refresh its index.
Does Prefer work with the tools we already use?
Yes. Prefer publishes optimised pages and schema into CMS platforms including Webflow, WordPress, Shopify, Framer, Ghost and Contentful, reads analytics from Google Search Console, Google Analytics and Semrush, and pushes citations and alerts into Slack, HubSpot, Salesforce, Notion and Zapier.
What does it cost to get started?
The Prefer AEO report is free and needs only your website URL, no card, no sales call. Paid plans add continuous prompt tracking, competitor benchmarking, agent analytics and the content agents, and are priced per tracked brand.
Get your free AI visibility report
in about 10 minutes.
See how answer engines describe your brand today, and where the openings are to outpace the competition.